WSQ Social Media Management Course

A Strategic Social Media Masterclass (WSQ Certification Level 4)

This module enables the learners to cascade social media management strategies aimed at customer acquisition, engagement, loyalty, and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement in a 4-Day Course.

Certification type is Statement of Attainment (SOA) and Course Certification Title is Social Media Management (Level 4). 

Social-Media-Management-SOA

 Social Media Management Course

At the end of the course, the learner should be able to:

  • Define social media management strategies
    • Key considerations of social media customer relationship management
    • Techniques of social media content creation and curation
    • Social media management strategies aimed at social media networks customer acquisition, engagement, loyalty and conversion
    • Customer behaviours, interests and demographics
    • Concepts in social media campaign management
    • Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

 

  • Define monitoring metrics
    • Mechanics of social media platforms
    • Concepts and principles of social media budget management
    • Methodologies in social media analytics and measuring ROI

 

  • Monitor social media campaigns
    • Types of customer social media posts
    • Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
    • Review and analyse customer behaviours, interests and demographics based on social media network data
    • Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies

 

  • Identify opportunities to improve social media campaigns
    • Report on social media activities and provide recommendations for continuous improvement of social media use
    • Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement

     

    Course Duration: 

    Online Classroom Facilitation (on Days 1, 2 and 4)

    Online E-Learning (on Day 3)

    Online Assessment (on Day 4)

    Total

    23 hours

    8 Hours

    1hour and 30 minutes

    32.5 hours

     

    Class Size and Lessons

    The size of the class will be 15 to 20 participants.  All lessons will be conducted via virtual classroom e-Learning platform. 

     

    LEARNING UNIT 1: SOCIAL MEDIA ANALYSIS  

    • CHAPTER 1: SETTING SOCIAL MEDIA GOALS WITH TRACKING METRICS
    • CHAPTER 2: TARGET AUDIENCE
    • CHAPTER 3: CREATING CONTENT FOR TARGET AUDIENCE

     

    LEARNING UNIT 2: KPIS FOR SOCIAL MEDIA CAMPAIGNS

    • CHAPTER 4: COMPETITIVE ANALYSIS
    • CHAPTER 5: SETTING SOCIAL MEDIA CAMPAIGN BUDGET
    • CHAPTER 6: MECHANICS OF SOCIAL MEDIA PLATFORMS

     

    LEARNING UNIT 3: MONITOR AND REVIEW SOCIAL MEDIA CAMPAIGNS

    • CHAPTER 7: CREATING A SOCIAL MEDIA CONTENT CALENDAR
    • CHAPTER 8: SALES FUNNEL AS A SOCIAL MEDIA STRATEGY

     

    LEARNING UNIT 4: FOLLOW-UP ACTIONS & CIR ON ORGANISATIONAL SOCIAL MEDIA CAMPAIGN

    • CHAPTER 9: TYPES OF POTENTIAL OPPORTUNITIES FROM SOCIAL MEDIA CAMPAIGN ANALYSIS

     

    REFLECTION JOURNAL

    APPENDIX 1

    APPENDIX 2

    APPENDIX 3 - How to Build a Chatbot without Coding

    REFERENCES