Social Media Marketing Class

This course, Social Media Marketing, is a 20-hour course delivered within a span of 3 days with 15 hours of training, 3 hours of practicum and 2 hours of assessment. Technical Skills and Competencies – TSC code: RET-OTO-4007-1.1 

WSQ Social Media Marketing Statement of Attainment

Social Media Marketing Channels Presented as a Cube

Instructional Methodology

  • Lecture
  • Discussion
  • Group Activities
  • Presentation
  • Case Study

Course Duration

Training Hours

15

Assessment Hours

2

Practicum Hours

3

Total Hours

20

 

Learning Unit / LU

Contents

 

Course Objectives

 

Introduction to Social Media Marketing

 

LU 1: Understand Social Media Plan and its Potential to the Organisation

1.1

Key Elements of an Organisational Social Media Plan

1.2

Privacy Legislation and Confidentiality Requirements

1.3

Copyright and Intellectual Property Considerations

1.4

Evaluate Usage of Social Media and its Potential Impact to the Organisation

 

LU 2: Develop Plans for Social Media Marketing Campaign

2.1

Characteristics of Customer Behaviour in Relation to Social Media Use

2.2

Develop Plans for Social Media Marketing Campaign

2.3

Establish Social Media Marketing Objectives

2.4

Tools for Social Media Scheduling

2.5

Determine the Feasibility of Using Different Types of Social Media Platforms

 

LU 3: Build Community of Advocates and Evaluate its Potential

3.1

Values of Building a Community of Advocates on a Social Media Platform

3.2

Evaluate Potential & Suitability of Social Media Marketing Opportunities

 

LU 4: Monitor Outcome of Social Media Marketing

4.1

Monitor Outcome of Social Media Marketing to Review Effectiveness

4.2

Considerations of Consumer Reviews & User-Generated Content

 

Learning Activities

 

References

 

Course Objectives

On completion of this course, participants will have the abilities and knowledge of TSC at the workplace.

Abilities:

  • A1 – Develop plans for social marketing campaign
  • A2 – Evaluate potential and suitability of social media marketing opportunities
  • A3 – Monitor outcome of social media marketing to review effectiveness
  • A4 – Determine the feasibility of using different types of social media platforms
  • A5 – Evaluate usage of social media and its potential impact on the organisation
  • A6 – Establish social media marketing objectives

 

Knowledge:

  • K1 – Key elements of an organisational social media plan
  • K2 – Privacy legislation and confidentiality requirements
  • K3 – Copyright and intellectual property considerations
  • K4 – Characteristics of consumer behaviour in relation to social media use
  • K5 – Tools for social media scheduling
  • K6 – Values of building a community of advocates on a social media platform
  • K7 – Considerations of consumer reviews and user-generated content

 

At the end of the course, learners will be able to:

  1. Understand important elements in an organisational social media plan to aid in proper marketing strategy, the ruling of PDPA policies when collecting confidentiality. Requirements and copyright issues when using offline or online media resources.
  2. Evaluate the feasibility of using social media plans for the organisation.
  3. Understand the customer behaviour and personas before deciding on the types of campaigns they should create.
  4. Understand the types of social media scheduling tools like Hootsuite and Buffer.
  5. Determine the effectiveness of the different types of social media platforms.
  6. Understand the values of building a community of advocates to maximise the sales potential in the business by tapping on bloggers and influencers.
  7. Monitor the outcome of the social media marketing campaigns and its effectiveness.

 

Assessments

There will be two hours of assessments (written with pen on assessment sheets) and candidates are expected to answer all questions correctly to be certified competent. Candidates can do corrections for wrong answers. 

Group photo after the social media marketing class

Photo of the Lunch on day 2 

Food and drinks are provided for lunch and coffee breaks!