Social Media Marketing Class | TGS-2020504596

This course, Social Media Marketing, is a 20-hour course delivered within a span of 3 days with 15 hours of training, 3 hours of practicum and 2 hours of assessment. Technical Skills and Competencies – TSC code: RET-OTO-4007-1.1 

WSQ Social Media Marketing Statement of Attainment

Social Media Marketing Channels Presented as a Cube

Instructional Methodology

  • Lecture
  • Discussion
  • Group Activities
  • Presentation
  • Case Study

Course Duration

Training Hours


Assessment Hours


Practicum Hours


Total Hours



Learning Unit / LU



Course Objectives


Introduction to Social Media Marketing


LU 1: Understand Social Media Plan and its Potential to the Organisation


Key Elements of an Organisational Social Media Plan


Privacy Legislation and Confidentiality Requirements


Copyright and Intellectual Property Considerations


Evaluate Usage of Social Media and its Potential Impact to the Organisation


LU 2: Develop Plans for Social Media Marketing Campaign


Characteristics of Customer Behaviour in Relation to Social Media Use


Develop Plans for Social Media Marketing Campaign


Establish Social Media Marketing Objectives


Tools for Social Media Scheduling


Determine the Feasibility of Using Different Types of Social Media Platforms


LU 3: Build Community of Advocates and Evaluate its Potential


Values of Building a Community of Advocates on a Social Media Platform


Evaluate Potential & Suitability of Social Media Marketing Opportunities


LU 4: Monitor Outcome of Social Media Marketing


Monitor Outcome of Social Media Marketing to Review Effectiveness


Considerations of Consumer Reviews & User-Generated Content


Learning Activities




Course Objectives

On completion of this course, participants will have the abilities and knowledge of TSC at the workplace.


  • A1 – Develop plans for social marketing campaign
  • A2 – Evaluate potential and suitability of social media marketing opportunities
  • A3 – Monitor outcome of social media marketing to review effectiveness
  • A4 – Determine the feasibility of using different types of social media platforms
  • A5 – Evaluate usage of social media and its potential impact on the organisation
  • A6 – Establish social media marketing objectives



  • K1 – Key elements of an organisational social media plan
  • K2 – Privacy legislation and confidentiality requirements
  • K3 – Copyright and intellectual property considerations
  • K4 – Characteristics of consumer behaviour in relation to social media use
  • K5 – Tools for social media scheduling
  • K6 – Values of building a community of advocates on a social media platform
  • K7 – Considerations of consumer reviews and user-generated content


At the end of the course, learners will be able to:

  1. Understand important elements in an organisational social media plan to aid in proper marketing strategy, the ruling of PDPA policies when collecting confidentiality. Requirements and copyright issues when using offline or online media resources.
  2. Evaluate the feasibility of using social media plans for the organisation.
  3. Understand the customer behaviour and personas before deciding on the types of campaigns they should create.
  4. Understand the types of social media scheduling tools like Hootsuite and Buffer.
  5. Determine the effectiveness of the different types of social media platforms.
  6. Understand the values of building a community of advocates to maximise the sales potential in the business by tapping on bloggers and influencers.
  7. Monitor the outcome of the social media marketing campaigns and its effectiveness.



There will be two hours of assessments (written with pen on assessment sheets) and candidates are expected to answer all questions correctly to be certified competent. Candidates can do corrections for wrong answers. 

Group photo after the social media marketing class

Photo of the Lunch on day 2 

Food and drinks are provided for lunch and coffee breaks!