WSQ Dropshipping Course and Social Media Marketing

Digitalize Your Business Today (TGS-2020505776)

 Shopify is a cloud subscription to a software service that offers you to create a website and use their shopping cart solution to sell, ship, and manage your products. Using their service, you can access to use admin panel where you can add products, process orders and enter store data easily. 



Dropshipping is a business model in which ecommerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer's door.


In this Masterclass, you will be able to learn how to build an ecommerce business like what Angeline Ong and her husband Jeffrey Tan did. They digitalized their fish business “DishtheFish” (inset picture) quickly and easily. So fast-track your ecommerce set-up. All you need to do, is acquire a certain set of skills – A set of skills that is in high demand, and help you in any job, career, or business. 
  • #1 Step by Step approach to set up an Ecommerce store at SHOPIFY


  • #2 Develop ecommerce business goal and content to enable business transaction.


  • #3 Learn to develop adverts to drive traffic to your store.


  • #4 Conduct analysis on performance of your store and recommend for improvement.


  • #5 Review and analyse customer behaviours, interests and demographics.


  • #6 Monitor customer feedback, responses, and reviews on your Shopify Store.


Course Objectives


This module enables an individual to Determine and review functionalities, develop and integrate software components of websites to produce web applications, build data storage requirements and produce prototypes of user interface.


Course Content


  • Learning Unit 1: Key components of Shopify Store configuration
  • Learning Unit 2: Legal guidelines requirements to create web design
  • Learning Unit 3: Align and develop implementation plans according to marketing activities
  • Learning Unit 4: Evaluate Website to establish metrics on technical and user experiences



Social Media Marketing (TGS-2020504596



 Empower yourself with the marketing potential of social media in the digital marketing arsenal. Social media can be a resourceful guide to brand your personal self, company or business. There are many Social Digital Media platform and tools that allow you to leverage and increase productivity and effectiveness of your business and campaigns. Join us to learn how various popular social digital tools, social media platforms, a well-planned content strategy can play significant roles in your personal branding, role as an Influencer or to increase brand awareness and enhancing your business.

  • #1 Develop Marketing goal and content to socialise and develop brand awareness and market presence
  • #2 Monitor and provide recommendations for continuous improvement of social media use
  • #3 Conduct Analysis on performance of social media campaigns and recommend for improvement
  • #4 Review and Analyse customer behaviours, interests and demographics
  • #5 Monitor Customers’ responses, reviews, comments across social network platforms



Course Objectives


This course aims to evaluate suitability and impact of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.


Course Content


  1. Evaluate the impact of social media that fit into organization's marketing and development thrusts (K1, K2, A5)
  2. Determine the feasibility of the different types of social media platforms (K3, K8, A4)
  3. Develop social marketing campaign plan based on company requirements (A1, A2, K4,)
  4. Identify the legislation requirements (K5, K6)
  5. Recommend the appropriate usage of social media marketing (K7, K10)
  6. Evaluate the impact of social media on the business (K9, A3, A6) 


Frequently Asked Questions

Q: Where will the classes be held?

A: All lessons will be conducted in a physical classroom at 190 Clemenceau Avenue, Singapore Shopping Centre S239924.

Q: Is this suitable for beginners?

A: Yes! This module is suitable for beginners as the syllabus is tailored to learners with no prior experience. However, participants are expected to have basic computer knowledge.

Q: Do I need a laptop? Are training notes/materials provided?

A: Yes! Training notes, materials and assessments will be provided. As this module is assessed based on hands-on work, laptop or desktop computers are needed.

Q: Will I receive a Diploma upon completion?

A: No! Participants who are certified competent, will receive the respective Statements of Attainments (SOAs) upon completion, because this is not a Diploma programme.

Q: I still have questions. Who can I contact?

A: You can contact us at 6816-7119.



 MCESEnhanced Training Support for SMEs and other schemes are available for applicants. SkillsFuture credit is accepted for enrolment.




Free refreshments are provided for coffee break.


Free lunch is provided!