Social Media Marketing Class | CRS-Q-0042080-RET
Course Overview
WSQ Social Media Marketing is a SkillsFuture-Approved 16-hour course delivered within a span of 2 days with 16 hours of training and 2 hours of assessment.
Course Objectives
On completion of this course, participants are expected to have the abilities and knowledge in Technical Skills and Competencies (TSC) at the workplace. These include:
TSC (Code): RET-OTO-4007-1.1 |
Abilities AB1. Develop plans for social marketing campaign AB2. Evaluate potential and suitability of social media marketing opportunities AB3. Monitor outcome of social media marketing to review effectiveness AB4. Determine the feasibility of using different types of social media platforms AB5. Evaluate usage of social media and its potential impact on the organisation AB6. Establish social media marketing objectives |
Knowledge KN1. Key elements of an organisational social media plan KN2. Privacy legislation and confidentiality requirements KN3. Copyright and intellectual property considerations KN4. Characteristics of customer behaviour in relation to social media use KN5. Tools for social media scheduling KN6. Values of building a community of advocates on a social media platform KN7. Considerations of consumer reviews and user-generated content |
Course Learning Outcomes
At the end of the course, learners should be able to:
- Propose a social media marketing plan
- Leverage social media tools for productivity and efficiency
- Measure social media return on investment (ROI).
Instructional Methodology
- Lecture
- Discussion
- Group Activities
- Presentation
- Case Study
Course Duration
Training Hours |
14 |
Assessment Hours |
2 |
Total Hours |
16 |
Version 1.0 Effective Date: 23 Nov 2020 Author: Lim Choon Leng |
|
Learning Unit/ LU |
Contents |
|
Course Overview |
|
Introduction |
LU 1 |
Proposing a Social Media Marketing Plan |
1.1 |
What is a Social Media Plan? |
1.2 |
Goal Setting |
LU 2 |
Analysing Social Media Platforms and their Potential |
2.1 |
Unique Value Proposition |
2.2 |
Buyer’s Persona |
2.3 |
Types of Media |
2.4 |
Social Media Platforms |
LU3 |
Establishing Social Media Policies |
3.1 |
Social Media Policies |
3.2 |
Potential Social Media Marketing Opportunities |
3.3 |
Considerations in Social Media Marketing |
LU4 |
Examining Social Media Platforms and Tools |
4.1 |
Social Media and its Impact on Organisations |
4.2 |
Advantages and Disadvantages of Social Media |
4.3 |
Social Media Scheduling Tools |
LU5 |
Measuring Social Media Return on Investment |
5.1 |
Advocates in Social Media |
5.2 |
Reviews and User Generated Content |
5.3 |
Measuring Social Media ROI |
As part of the requirements, each candidate is required to complete a Written Assessment and a Case Study Assessment. Candidates will be considered competent when all learning outcomes/evidence are fulfilled as per assessment checklist.
Written Assessment
- Continual open-book assessment
- Duration is 60 minutes
- Candidate will be considered competent if he/she is able to answer all questions correctly based on: AB1, KN1, KN2, KN3, KN4, KN5, KN6, KN7
- Oral inquiry will be used should there be insufficient evidence of competency
Case Study Assessment
- Continual open-book assessment
- Duration is 60 minutes
- Candidate will be considered competent if he/she is able to answer all questions correctly based on: AB2, AB3, AB4, AB5, AB6, KN1, KN3, KN5, KN6
- Oral inquiry will be used should there be insufficient evidence of competency
This physical Classroom-Based Learning module is part of the WSQ Diploma in Retail E-Commerce (Omni-Channel).