Social Media Marketing Class | CRS-Q-0042080-RET

Course Overview

WSQ Social Media Marketing is a SkillsFuture-Approved 16-hour course delivered within a span of 2 days with 16 hours of training and 2 hours of assessment. 

WSQ Social Media Marketing SOA

Course Objectives

On completion of this course, participants are expected to have the abilities and knowledge in Technical Skills and Competencies (TSC) at the workplace. These include:  

TSC (Code): RET-OTO-4007-1.1

Abilities

AB1. Develop plans for social marketing campaign

AB2. Evaluate potential and suitability of social media marketing opportunities

AB3. Monitor outcome of social media marketing to review effectiveness

AB4. Determine the feasibility of using different types of social media platforms

AB5. Evaluate usage of social media and its potential impact on the organisation

AB6. Establish social media marketing objectives

Knowledge

KN1. Key elements of an organisational social media plan

KN2. Privacy legislation and confidentiality requirements

KN3. Copyright and intellectual property considerations

KN4. Characteristics of customer behaviour in relation to social media use

KN5. Tools for social media scheduling

KN6. Values of building a community of advocates on a social media platform

KN7. Considerations of consumer reviews and user-generated content

 

Course Learning Outcomes

At the end of the course, learners should be able to:

  • Propose a social media marketing plan
  • Leverage social media tools for productivity and efficiency
  • Measure social media return on investment (ROI).

 

Instructional Methodology

  • Lecture
  • Discussion
  • Group Activities
  • Presentation
  • Case Study

 

Course Duration

Training Hours

14

Assessment Hours

2

Total Hours

16

 

 

Version 1.0

 Effective Date: 23 Nov 2020

 Author: Lim Choon Leng

Learning Unit/ LU

Contents

 

Course Overview

 

Introduction

LU 1

Proposing a Social Media Marketing Plan

1.1

What is a Social Media Plan?

1.2

Goal Setting

LU 2

Analysing Social Media Platforms and their Potential

2.1

Unique Value Proposition

2.2

Buyer’s Persona

2.3

Types of Media

2.4

Social Media Platforms

LU3

Establishing Social Media Policies

3.1

Social Media Policies

3.2

Potential Social Media Marketing Opportunities

3.3

Considerations in Social Media Marketing

LU4

Examining Social Media Platforms and Tools

4.1

Social Media and its Impact on Organisations

4.2

Advantages and Disadvantages of Social Media

4.3

Social Media Scheduling Tools

LU5

Measuring Social Media Return on Investment

5.1

Advocates in Social Media

5.2

Reviews and User Generated Content

5.3

Measuring Social Media ROI

 

 

As part of the requirements, each candidate is required to complete a Written Assessment and a Case Study Assessment. Candidates will be considered competent when all learning outcomes/evidence are fulfilled as per assessment checklist.

 

Written Assessment

  • Continual open-book assessment
  • Duration is 60 minutes
  • Candidate will be considered competent if he/she is able to answer all questions correctly based on: AB1, KN1, KN2, KN3, KN4, KN5, KN6, KN7
  • Oral inquiry will be used should there be insufficient evidence of competency

 

Case Study Assessment

  • Continual open-book assessment
  • Duration is 60 minutes
  • Candidate will be considered competent if he/she is able to answer all questions correctly based on: AB2, AB3, AB4, AB5, AB6, KN1, KN3, KN5, KN6
  • Oral inquiry will be used should there be insufficient evidence of competency

 

 

This physical Classroom-Based Learning module is part of the WSQ Diploma in Retail E-Commerce (Omni-Channel).

 

This material and associated resources are designed and developed by Singapore Chinese Chamber Institute of Business (SCCIOB). Permission should be obtained from SCCIOB prior to any prohibited reproduction, storage in a retrieval system or transmission in any form or any means such as photocopying, recording, electronic, mechanical, or likewise.