WSQ E-Commerce Campaign Management | TGS-2020513306

Course Overview

E-Commerce Campaign Management is a 16-hour SSG-approved course delivered within a span of 2 days with 14.5 hours of training and 1.5 hours of assessment. SkillsFuture credits may be used for enrolment. 

E-Commerce Campaign Management SOA

Course Objectives

On completion of this course, participants are expected to have the abilities and knowledge in Technical Skills and Competencies (TSC) at the workplace. These include:

TSC (code): (RET-PCM-4003-1.1)

Abilities

 

AB1. Develop online mechanics and activities for e-commerce campaigns

 

AB2. Select potential mobile, online and social media platform to reach out to target customers

 

AB3. Manage execution of campaign to achieve the desired results

 

AB4. Evaluate customer satisfaction and sales to determine effectiveness of campaigns

 

AB5. Refine campaign to enhance its effectiveness

 

AB6. Manage pre-campaign testing

 

AB7. Manage mobile, online, and social media platforms

 

AB8. Manage campaign budgets

 

AB9. Collaborate with business partners to create sales opportunities and enhance online awareness, websites’, and campaigns’ visibility

 

 

Knowledge

 

KN1. E-commerce strategies

 

KN2. E-commerce campaign management tactics

 

KN3. Types of customers

 

KN4. Customer satisfaction

 

KN5. Campaign messages and schedules

 

KN6. Campaign evaluation tools and methods

 

 

Course Learning Outcomes

Develop detailed e-commerce campaigns, liaise with partners to enhance online awareness, website, and campaign visibility, and manage campaigns.

 

Instructional Methodology

  • Lecture / Presentation / Briefing
  • Group Discussion
  • Group Presentation
  • Reflection
  • Case Study

 

Course Duration

Training Hours

14.5

Assessment Hours

1.5

Total Hours

16.0

 

·         Version: 1.0

·         Effective Date: 23 Nov 2020

·         Author: Roberta Chng

 

·         Contents

·         Course Overview

·         Introduction to E-Commerce Campaign

 

Learning Unit 1

1.       Develop detailed E-commerce campaigns

1.1   E-commerce strategies

 

1.1.1         Online mechanics and activities for E-commerce campaigns

 

1.2   E-commerce campaign management tactics

 

1.2.1         Select potential mobile, online and social media platform to reach out to target customers

 

LA1.2 Planning E-Commerce Campaign

 

Learning Unit 2

Liaise with partners to enhance online awareness, websites’, and campaigns’ visibility

 

2.1 Types of customers

 

2.1.1 Manage execution of campaign to achieve the desired results

 

2.1.2 Manage campaign budgets

 

LA2.1 Customers, campaign tools and costs

 

LA2.2.1 Identify possible service partners

 

2.2.2 Campaign messages and schedules

 

LA2.2.2 Mobile, online, and social media platforms

 

LA2.2.3 What to test during pre-campaign?

 

2.3 Customer satisfaction

 

2.3.1 Evaluate customer satisfaction and sales to determine effectiveness of campaigns

 

2.3.2 Measuring customer satisfaction

 

2.3.3 Achieving customer satisfaction

 

LA2.3 Customer satisfaction and effectiveness of campaign

 

Learning Unit 3

Manage E-commerce campaigns

 

3.1 Campaign evaluation tools and methods 

 

3.2 Refine campaign to enhance its effectiveness

 

LA3 Exploring Google Analytics

 

LA3.1 Case Studies

 

 

Candidates will be assessed for knowledge and skills acquired. As part of the assessment, each candidate is required to complete a Written Assessment and a Case Study Assessment. He / She will be considered competent when all learning outcomes / evidence are fulfilled as per assessment checklist.

Written Assessment

  • Continual open-book assessment
  • Duration is 60 minutes
  • Must be able to answer all questions based on KN1, KN2, KN3, KN4, KN5, KN6
  • Oral inquiry to be used should there be insufficient evidence of competency

Case Study Assessment

  • Continual open-book assessment
  • Duration is 30 minutes
  • Must be able to answer all questions based on AB1, AB2, AB3, AB4, AB5, AB6, AB7, AB8, AB9, KN3, KN4, KN5, KN6
  • Oral inquiry to be used should there be insufficient evidence of competency

This physical Classroom-Based Learning module is part of the WSQ Diploma in Retail E-Commerce (Omni-Channel). 

MCES, Enhanced Training Support for SMEs and other schemes are available for applicants. 

 

 

This material and associated resources are designed and developed by The Singapore Chinese Chamber Institute of Business (SCCIOB). Permission should be obtained from SCCIOB prior to any prohibited reproduction, storage in a retrieval system or transmission in any form or any means such as photocopying, recording, electronic, mechanical, or likewise.