WSQ E-Commerce Campaign Management | TGS-2020513306
Course Overview
E-Commerce Campaign Management is a 16-hour SSG-approved course delivered within a span of 2 days with 14.5 hours of training and 1.5 hours of assessment. SkillsFuture credits may be used for enrolment.
Course Objectives
On completion of this course, participants are expected to have the abilities and knowledge in Technical Skills and Competencies (TSC) at the workplace. These include:
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TSC (code): (RET-PCM-4003-1.1) |
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Abilities
AB1. Develop online mechanics and activities for e-commerce campaigns
AB2. Select potential mobile, online and social media platform to reach out to target customers
AB3. Manage execution of campaign to achieve the desired results
AB4. Evaluate customer satisfaction and sales to determine effectiveness of campaigns
AB5. Refine campaign to enhance its effectiveness
AB6. Manage pre-campaign testing
AB7. Manage mobile, online, and social media platforms
AB8. Manage campaign budgets
AB9. Collaborate with business partners to create sales opportunities and enhance online awareness, websites’, and campaigns’ visibility
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Knowledge
KN1. E-commerce strategies
KN2. E-commerce campaign management tactics
KN3. Types of customers
KN4. Customer satisfaction
KN5. Campaign messages and schedules
KN6. Campaign evaluation tools and methods
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Course Learning Outcomes
Develop detailed e-commerce campaigns, liaise with partners to enhance online awareness, website, and campaign visibility, and manage campaigns.
Instructional Methodology
- Lecture / Presentation / Briefing
- Group Discussion
- Group Presentation
- Reflection
- Case Study
Course Duration
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Training Hours |
14.5 |
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Assessment Hours |
1.5 |
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Total Hours |
16.0 |
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· Version: 1.0 · Effective Date: 23 Nov 2020 · Author: Roberta Chng
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· Contents · Course Overview · Introduction to E-Commerce Campaign
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Learning Unit 1 |
1. Develop detailed E-commerce campaigns 1.1 E-commerce strategies
1.1.1 Online mechanics and activities for E-commerce campaigns
1.2 E-commerce campaign management tactics
1.2.1 Select potential mobile, online and social media platform to reach out to target customers
LA1.2 Planning E-Commerce Campaign
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Learning Unit 2 |
Liaise with partners to enhance online awareness, websites’, and campaigns’ visibility
2.1 Types of customers
2.1.1 Manage execution of campaign to achieve the desired results
2.1.2 Manage campaign budgets
LA2.1 Customers, campaign tools and costs
LA2.2.1 Identify possible service partners
2.2.2 Campaign messages and schedules
LA2.2.2 Mobile, online, and social media platforms
LA2.2.3 What to test during pre-campaign?
2.3 Customer satisfaction
2.3.1 Evaluate customer satisfaction and sales to determine effectiveness of campaigns
2.3.2 Measuring customer satisfaction
2.3.3 Achieving customer satisfaction
LA2.3 Customer satisfaction and effectiveness of campaign
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Learning Unit 3 |
Manage E-commerce campaigns
3.1 Campaign evaluation tools and methods
3.2 Refine campaign to enhance its effectiveness
LA3 Exploring Google Analytics
LA3.1 Case Studies |
Candidates will be assessed for knowledge and skills acquired. As part of the assessment, each candidate is required to complete a Written Assessment and a Case Study Assessment. He / She will be considered competent when all learning outcomes / evidence are fulfilled as per assessment checklist.
Written Assessment
- Continual open-book assessment
- Duration is 60 minutes
- Must be able to answer all questions based on KN1, KN2, KN3, KN4, KN5, KN6
- Oral inquiry to be used should there be insufficient evidence of competency
Case Study Assessment
- Continual open-book assessment
- Duration is 30 minutes
- Must be able to answer all questions based on AB1, AB2, AB3, AB4, AB5, AB6, AB7, AB8, AB9, KN3, KN4, KN5, KN6
- Oral inquiry to be used should there be insufficient evidence of competency
This physical Classroom-Based Learning module is part of the WSQ Diploma in Retail E-Commerce (Omni-Channel).
MCES, Enhanced Training Support for SMEs and other schemes are available for applicants.